About Us

Adel Bitar


Hospitality Consultant

Adel is a dynamic professional with +25 years of international experience in successful organizational startups and turnarounds that managed and directed multiple, food and beverage projects for many corporate clients in North America and the Middle East.

Adel is a certified mechanical engineer, a strategic leader in hospitality industry with proven track record of building and leading effective cross-functional, multi-site teams, driving change initiatives.

A professional concept creator in Food & Beverage industry with extensive expertise in restaurant creating, sales, strategy, branding, and marketing.

A leader in hospitality industry with a long experience in building successful and innovative Food businesses in the Middle East, Europe, the States and Canada.

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About usApricot Tree, Inc.

Apricot Tree, Inc. is a successful and established Canadian Consultancy company headquartered in Montréal, Canada with a presence in Dubai, UAE. Established in 2003

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Contact infoOur Location and Phone Numbers

 Apricot Tree MENA 
PO Box 214868 
Dubai – United Arab Emirates